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January
Volume 52, No. 1
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Cover
1
Table of Contents
2
Online Now
4
Editor's Note: Let This be the Year...
6
News + Views: Face to Face:
Landscape Management
's Inaugural Lawn Care Forum Provided Attendees with Excellent Networking and Educational Opportunities
10
Giving Back: Planet Community Stewardship Award Winner: A Ripple Effect: One Neighbor's Goodwill has Led to Much Greater Giving
12
LM
Success Story: The Grounds Guys: A Fresh Start
14
Best Practices: The Power of Peer Groups
16
The Benchmark: Why are We in Business?
18
Weed Watch
18
-Common Dandelion,
Taraxacum officinale
18
-Red Clover,
Trifolium pratense
21
Special Report: Peer Power
22
-A Group Effort: Owners of Large and Small Green Industry Businesses Alike can Benefit from the Professional Companionship and Outside Perspective of Fellow Company Operators
25
-Peer Group Confidential: Two Facilitators Give Us the Inside Story About Peer Group Dynamics
28
-Raising the Bar: With Its Annual Next Level University, the Next Level Peer Group Opens Up the Discussion to Its Managers, Challenging Them to Grow and Learn from Their Counterparts
31
Market Watch
31
-Irrigation: Locking Out Backflow Device Theft: With Backflow Device Theft on the Rise, Protecting This Equipment Keeps Customers Happy and has a Positive Social Impact
32
-Maintenance: Cash Flow Woes?: Flexible Equipment Payment Options Provide Relief When Money's Tight
34
-Lawn/Tree Care: Learning from Florida: Five Tips for Dealing with State and Local Fertilizer Regulations
36
-Design/Build: Night Light: At PLANET's DBI Symposium, Landscape Lighting Expert Jan Moyer Tells Design/Build Pros There's More to Lighting the Landscape Than Meets the Eye
38
Listen Up!: Potential Hearing Loss is a Concern for You and Your Workers. Protect Your Team with a New, Free Training Course
40
Profiting from Design: Everybody Gets the Same Leads
42
Add-On Biz: Let's Roll: Bocce Ball Court Construction Drives Revenue for a Division of Brewer Landscape Construction
44
LM
Reports
47
Classified Showcase
47
Resources: Ad Index
48
1-Minute Mentor: Dina Dwyer-Owens: Chairwoman and CEO of The Dwyer Group, Parent Company to The Grounds Guys
February
Volume 52, No. 2
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Cover
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Table of Contents
2
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Editor's Note: About Us
6
News + Views
12
Giving Back: Planet Community Stewardship Award Winner
12
-Getting More Than You Give: Drake's 7 Dees Focuses on Helping Neighbors - In Its Own Backyard and Abroad
14
-A Good Habit: Knowing There's Always Someone in Need has Driven a Florida Company to Participate in an Array of Service Efforts
16
Best Practices: Coping with Uncertainty
18
The Benchmark: Plan Now for 2014 Health Care Reform
20
Weed Watch
20
-Eclipta,
Eclipta prostrata
20
-Hairy Galinsoga,
Galinsoga ciliata
22
Risk Management: Avoid Common Workers' Comp Mistakes
24
Finance Report
24
-Own Up to Your Personal Financial Planning: Six Key Focus Areas for Green Industry Business Owners
34
-Choose a Good Accountant: A Good Number Cruncher is Vital to Your Financial Success. Should Yours be an Inside Employee or an Outside Professional?
38
-Deduct T&E Expenses Right: Avoid Exposing Your Company to an Audit
43
Market Watch
43
-Irrigation:
Measuring
for Success: Texas A&M Researchers Seek a Simple Turfgrass Watering Formula
44
-Maintenance: No Longer an "Alternative": At Sebert Landscaping, Propane- and Battery-Powered Equipment are Business as Usual
46
-Design/Build: Park It Here: Ramp Up Your Designs by Offering Seating Options
47
-Lawn/Tree Care:
6 Ways
to Make Your Website Sell: Don't Just Set It Up and Forget About It
48
LM
Reports
52
Project Portfolio: Mediterranean Dining
54
Add-On Biz: Stormwater Woes: Twin Oaks Landscape Differentiates Itself by Fixing Clients' Stormwater Problems
55
Classified Showcase
55
Resources: Ad Index
56
1-Minute Mentor: Maurice Dowell: President of Dowco Enterprises Inc., St. Louis
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March
Volume 52, No. 3
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Editor's Note: Vitamin N
6
News + Views
12
Giving Back: Planet Community Stewardship Award Winner: Well Worth It: Acres Group Invests in Its Community with an Array of Service Work
16
Best Practices: Family Business Transitions
18
The Benchmark: Revenue Growth: How do You Compare?
20
Weed Watch
20
-Southern Brass Buttons,
Cotula australis
20
-Lesser Swinecress,
Coronopus didymus
22
The 7 Habits of Highly Effective Family Businesses: Practical Advice from Experts & Execs in the Green Industry
32
On the Web: The Ins & Outs of Houzz: This Online Platform May Give Residential Landscape Designers and Design/Build Firms a Boost
39
Market Watch
39
-Irrigation: Water Reincarnated: Use of Recycled Water in Landscaping is Slowly Catching on, Researchers Say
40
-Design/Build: Finding Balance: Instituting a Few Changes Improved Business - and Quality of Life - for One Green Industry Owner
42
-Maintenance: Free Food: Educating Clients About the Benefits of Leaving Lawn Clippings is an Obstacle
44
-Lawn/Tree Care: The Grass Master: Ohio's Applicator of the Year Proves There's More to Quality Lawn Care Than Fertilizer
46
Profiting from Design: The Problem with Negotiating
48
Add-On Biz: Custom Growth: A Tucson-Based Landscape Company Finds a Unique Niche in the Maintenance Market
50
LM
Reports
55
Classified Showcase
55
Resources
56
1-Minute Mentor: Bob Dobson: President of Middletown (N.J.) Sprinkler Co. and President of the Irrigation Association
April
Volume 52, No. 4
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2
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Editor's Note: Art of Simplicity
8
News + Views
14
Giving Back: Planet Community Stewardship Award Winner: Students and Survivors: Columbus State Community College Students and Alumni Band Together to Help Cancer Patients
16
Best Practices: Just Getting Started?
18
The Benchmark: Growing Net Profit
20
Weed Watch
20
-Slender Aster,
Eurybia compacta
20
-English Lawn Daisy,
Bellis perennis
22
Risk Management: Cut your Costs: Insurance Costs are Increasing - Here are a Few Tips to Keep Them Down in Four Vital Categories
50
The Old College Try: There’s a Lot to be Learned from Student Business Owners Who have Found Success
60
Social Marketing: Humanize Your Business: How Social Media Makes Your Firm More Likeable, Trustworthy and Attractive to New Customers
65
Market Watch
65
-Lawn/Tree Care: ESA at Play: RISE Serves Up the Latest on the Endangered Species Act and Its Impact on You
66
-Design/Build: What's Hot: The ASLA's 2013 Residential Trends Survey Shows Demand for Mainstay Landscape Elements Plus New Areas of Interest
68
-Maintenance: Selling on the Frontline: Encouraging Employees in the Field to Sell Add-Ons can Improve Net Profit. Here’s How to Get Started
69
-Irrigation: Intro to Lobbying: Use These Points to Guide Your Advocacy Efforts
70
Project Portfolio: Shopping in Style
72
Add-On Biz: Far East Design: Offering Japanese Gardens has been Both Profitable and Fun for This Wyoming Landscape Company
73
Build Your Business: Webinar #1: Landscape Bed Weed Control
74
LM
Reports
79
Classified Showcase
79
Resources
80
1-Minute Mentor: George Gaumer: Retired V.P. and General Manager of Davey Commercial Grounds Management, Kent, Ohio
Lawn Care Market Report
S1
Cover
S4
Table of Contents
S5
Blue Skies Ahead: Lawn Care Operators are Positioned for a Strong 2013
S7
-What Major Pests are You Combating This Year?
S10
Share of Wallet: Lawn Care Companies are Adding Services When Looking to Grow
S13
Organics: A Balancing Act: Some Lawn Care Pros See a Rise in Demand for "Natural" Turf Service Offerings
S16
Expense Tracking: Lawn Care Operators Report Concern but Stability for 2013
S18
Is the Price Right?: Lawn Care Companies Carefully Consider Charging More
S20
Bound by Restrictions: The Industry Addresses Fertilizer and Pesticide Regulations at the Local, State and National Levels
S23
Talkin' Tech: Jerry Corbett, Technical Services Manager, Quali-Pro
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May
Volume 52, No. 5
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Editor's Note: Designation Style
8
News + Views
8
-Where Consumers Spend: PLANET/Harris Interactive's Research Reveals Consumers' Spending Habits on Professional Lawn and Landscape Services
14
Giving Back: Planet Community Stewardship Award Winner: Jumping at the Opportunity: Volunteer Efforts are Ingrained in ALCC's Culture
16
Best Practices: Knowledge: Your Secret Weapon
18
The Benchmark: Revenue Growth: Closing More Sales
20
Engine Source: Get Smart: Closed-Loop EFI Brings High-Tech Brainpower and Unmatched Fuel Efficiency to the Mower Engine
22
Weed Watch
22
-Southern Crabgrass,
Digitaria ciliaris
22
-Downy Brome,
Bromus tectorum
24
B the Change: Companies Seek B Corporation Status to Emphasize Stewardship of the Community, Environment and Their Employees
32
Volunteerism: Build a Better Business with Generosity: Why Companies are Pitching in to Support Charities and Their Communities
35
Market Watch
35
-Maintenance: Blade Runners: Handling Mower Blades with Care Preserves Quality and Productivity at Mainscape
36
-Irrigation: Finding 'Liquid Assets': Contractors can Add Value to Their Irrigation Services by Identifying Cost-Saving Opportunities for Clients
38
-Design/Build: One-Stop Shop: A Florida Outdoor Living Co-Op Presents Opportunities and Challenges
42
-Lawn/Tree Care: Going Organic: Several Lawn Care Pros Using Organic Soil Amendments Say They'll Never Go Back to Their Old Ways
43
Build Your Business: Webinar #2: Treating Scale
45
Snow + Ice Guide
45
-On the Home Front: Three Snow Contractors Put a New Twist on Winter's Residential Market
52
-Snow Strategy: Off-Season Analysis
54
-Products
56
Profiting from Design: Bigger Project, Smaller Deposit
58
Add-On Biz: Selling Safety: A Virginia-Based Company Profits from Safety and Damage Control Services
59
LM
Reports
62
Classified Showcase
63
Resources
64
1-Minute Mentor: Bill Cox: President of Lawn Management Co. (LMC), Houston
June
Volume 52, No. 6
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Cover
1
Table of Contents
2
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4
Editor's Note: Yours for the Taking
6
News + Views
12
Mailbox
14
Giving Back: Planet Community Stewardship Award Winner: Honest Work: American Profit Recovery Strives to Include Employees in Its Service Efforts
16
Best Practices: Make Training Stick
44
The Benchmark: Manage Your Capital, Banker
46
Engine Source: Cutting Edge: There's No Need to Wait for the Future of Commercial Mower Engines
48
Weed Watch
48
-Horseweed:
Conyza canadensis
48
-Dogfennel:
Eupatorium capillifolium
50
Risk Management: Well Covered: What You Need to Know About General Liability Insurance
52
Point & Click: A Beginner's Guide to Green Industry Pay-Per-Click Marketing
64
Side by Side: Two Landscape Industry Competitors Decide to Share Space and Find a Whole Lot More Than They Bargained for
67
Market Watch
67
-Design/Build: Getting Attached: For One Business Owner, a Small Investment in Attachments Pays Off Big
70
-Maintenance: Protecting Equipment: Pro Care Horticultural Services Minimizes Equipment Loss with a Financial Incentive
71
-Irrigation: Smart Communication: A Look Inside a Successful Smart Irrigation Month Marketing Campaign
72
-Lawn/Tree Care: It's Bed Time: Landscape Bed Weed Control is an Attractive Service Opportunity, Says One LCO
74
Project Portfolio: Room for a View
76
Add-On Biz: In Store: With Seasonal Containers, a Virginia-Based Landscape Firm Finds Work Styling the Exterior of a Boutique
78
LM
Reports
81
Classified Showcase
81
Resources
82
1-Minute Mentor: Jim McCutcheon, LIC: CEO of HighGrove Partners, Austell, Ga.
LM 150: Think Big
S0
Cover
S0
Table of Contents
S1
Sponsor's View: Listening and Learning
S1a
Rankings
S3
Think Big: We Analyze Data from the Green Industry's Largest 150 Firms. Plus, 13 Ideas Any Size Company can Implement to Boost Revenue and Profits
S4
Top 25: The
LM
150's Leaders in Client Mix and Service Segment
S6
Double-Digit Growth Spurt: 58
LM
150 Companies Grew 10 Percent or More in 2012. Here They are and How Six of Them Continue to Grow
S8
13 Big Ideas for 2013: Any Size Company can Learn from
S19
XL: Three
LM
150 Company Executives Reflect on 40 Years in the Industry and Share How They'll Celebrate Their Anniversaries
S21
LM
150 Company Index
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July
Volume 52, No. 7
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Table of Contents
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4
Editor's Note: In the Long Run
6
News + Views
8
Best Practices: Disaster Plan Dos and Dont's
10
The Benchmark: Focus on the Right Stuff
12
WeedWatch
12
-California Burclover,
Medicago polymorpha
12
-False Dandelion,
Hypochoeris radicata
14
Finding Focus: How Three Companies Flourish by Sticking to a Niche
20
I Want My WBE: Women-Owned Businesses Benefit from Third-Party Certifications
24
Build Your Business: Webinar #3: Grub Control
25
Market Watch
25
-Lawn/Tree Care: A Good Option: In Naperville, Ill., a Public-Private Partnership Demonstrates Removal isn't the Only Option for EAB-Infected Trees
26
-Irrigation: Design Debate: Does Software Save Time or Muddy the Irrigation Design Process?
28
-Maintenance: Paying by Piecework: Does Compensating Employees by the Job Pay Off?
30
-Design/Build: Seeing is Believing: 3-D Imaging Software Makes Life Easier, Clients Happier for Pennsylvania-Based Plantique
32
Profiting from Design: The Design/Build Brain
33
Add-On Biz: In-Ground Opportunity
34
LM
Reports
38
Resources
39
Classified Showcase
40
1-Minute Mentor: Chris Davitt: President of Ruppert Landscape, Laytonsville, Md.
August
Volume 52, No. 8
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Cover
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Table of Contents
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Online Now
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Editor's Note: Reducing Costs, Improving Lives
8
News + Views
8
-National Mall Upgrades to Propane Mowers: One-Third of the Park Division’s Mower Fleet has Changed Over from Diesel, Thanks to a PERC Donation
10
Best Practices: To Branch or Not to Branch
12
The Benchmark: Coach for Revenue Growth
14
Weed Watch
14
-Corn Speedwell,
Veronica arvensis
14
-Wild Violet,
Viola
spp.
16
'Affordable' Care?: Though the New Health Care Law is a Tough Pill to Swallow, Small Companies May Benefit from Some Provisions
24
Are You a Resonant Leader?: Emotional Intelligence isn’t Just Feel-Good Stuff. It’s About the Bottom Line
29
Market Watch
29
-Maintenance: Welcome Wagon: The Greenery Targets New Movers for Its Residential Maintenance and Retail Garden Center Business
30
-Lawn/Tree Care: Up to Scale: How to Determine the Most Effective Methods for Treating Scale Insects
32
-Design/Build: Construction Comeback?: The Design/Build Sector Finally Shows Signs of Growth
34
-Irrigation: Sprinkler Standard in the Pipeline: Irrigation Professional Tim Malooly Shares the Latest Efforts to Implement the First U.S. Landscape Irrigation Sprinkler Standard
37
Snow + Ice Guide
37
-Summer School: Snow and Ice Management Professionals Studied Up in June and July at Several Industry Educational Events
42
-Snow Strategy: Smart Portfolio Management
44
-Products
48
Project Portfolio: Addressing Gettysburg
50
Add-On Biz: If You Build It: Carpentry Projects have Led One New Jersey Company to Launch a New Division
51
LM
Reports
54
Classified Showcase
55
Resources: Ad Index
56
1-Minute Mentor: Harold Enger, LIC: Director of Education, Spring-Green, Plainfield, Ill.
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September
Volume 52, No. 9
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Cover
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Table of Contents
2
Online Now
4
Editor's Note: What You do have
6
News + Views
8
Best Practices: 12 Things High-Profit Companies do
10
The Benchmark: Get the Best from Managers
12
Weed Watch
12
-Narrowleaf Hawksbeard:
Crepis tectorum
12
-Bristly Oxtongue:
Picris echioides
14
Zero to $250 Million: Fifteen Years in, Scotts LawnService Seeks to Balance Top- and Bottom-Line Growth for a Sustainable Future
22
And the Winner is...: Facebook
29
Market Watch
29
-Design/Build: Fostering Feedback: Client Advisory Boards Provide Business Owners an Outside Perspective
31
-Maintenance: A 'Fair' Shot at a Second Chance
35
-Lawn/Tree Care: Grub Talk: The BugDoc Answers Readers' Grub Questions
35
-[Grub and Animal Damage to Turf in Zone 9]
35
-[Grub Infestation Risk in Shaded Areas]
35
-[Treatment for Recurring Grub Infestations]
36
-Irrigation: Decoding Irrigation Certifications: Determine Which Credentials May be Good Additions for Your Business
38
Profiting from Design: The Site Visit Proposal
40
Add-On Biz: Water Ways: Aquatic Maintenance Services are a Must for Some of Terracare's Commercial Clients
42
LM
Reports
47
Classified Showcase
47
Resources: Ad Index
48
1-Minute Mentor: David Frank: President and CEO, David J. Frank Landscape Contracting, Germantown, Wis.
Official Outdoor Must-See Exhibits Guide
S1
Cover
S3
Get Outside!
S3
Table of Contents
S4
Map Your Visit!
S7
AVANT Tecno USA
S8
Exmark Manufacturing
S9
Kubota Turf Equipment
S10
PermaGreen
S12
RAMROD Equipment
S13
Turfco Manufacturing
S14
Vermeer
October
Volume 52, No. 10
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Cover
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Table of Contents
4
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6
Editor's Note: Help vs. Hype
8
Best Practices: Finish Strong for a Good Year
10
The Benchmark: Confessions of a Budget Freak
12
Weed Watch
12
-Common Vetch:
Vicia sativa
12
-Canada Thistle:
Cirsium arvense
14
Risk Management: Protect and Save: Take These Smart Steps Toward Vehicle Insurance Savings
138
LM
Reports
146
Classified Showcase
147
Resources: Ad Index
148
1-Minute Mentor: Glenn Jacobsen, LIC: President, Jacobsen Landscape Design & Construction, Midland Park, N.J.
Business Planner 2014
17
Table of Contents
18
Lead
18
-How do I Get Ready for 2014
22
-How do I Link My Company's Values to Outcomes?
26
-How do I Develop Good People?
30
-How do I Motivate My Staff?
34
Run
34
-What Key Performance Indicators should I Track?
38
-When is Overtime Ok?
40
-What if I can't Sell My Business?
44
-What if I Get Audited?
48
-How do I Improve Cash Flow?
50
-What's the ROI for Efficiency Training?
76
-How Many Support Staff do I Need?
80
-Should I Consider Open-Book Management?
82
Grow
82
-What should I be doing to Grow My Business?
84
-How do I Avoid Competing on Price?
86
-How do I Market to Produce a Rainfall of Leads
90
-What should be Part of My Branding Repository?
92
-How do I Build a World-Class Sales Team?
94
-How can I Get More Sales?
98
-How can I Generate Buzz?
101
Supplier Resource Profiles
The Industry Pulse: 2013
S1
Cover
S1
Table of Contents
S3
Sponsor's Word: A Clear Focus
S4
Industry Overview: Ahead of the Curve
S10
M&A Outlook: Eyeing Their Moves: Green Industry Buyers and Sellers aren't Making Many Moves Just Yet
S14
Commercial Market: Quality Comeback: Pricing is Still a Concern on the Commercial Side of the Business, but the Tide May be Starting to Turn
S16
Consumer Market: Picking Up Steam: The Green Industry Benefits as Residential Customers become More Comfortable with Their Finances
S18
Labor Report: Force to Reckon with: As the Labor Market Tightens, Landscape Contractors Continue to Struggle to Fill Key Positions
S20
Costs Report: Expecting Increases: Landscapes Companies Seek Savings as They Plan for Cost Increases in Many Areas of Their Businesses
S23
Q&A: Last Question: We Asked Green Industr
y
Pros What's on Their Minds Right Now
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November
Volume 52, No. 11
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Cover
2
Table of Contents
4
Online Now
6
Editor's Note: Closing the Gap
8
News + Views
12
Best Practices: Financial Dashboard Starter Kit
14
The Benchmark: 6 Habits of Successful Salespeople
16
Weed Watch
16
-Hairy Fleabane:
Conyza bonariensis
or
Erigeron bonariensis
16
-Hairy Bittercress:
Cardamine hirsuta
18
Hiring Heroes: Employing Veterans is About More Than Honoring Their Sacrifices. Why You should Consider Recruiting Former and Current Service Members
22
-My Military Experience: How Two Green Industry Business Owners have Turned Their Military Service into Private-Sector Success
25
Finance: Controller or CFO: What's the Difference?
27
Market Watch
27
-Irrigation: Harvesting Savings: A California Company Focuses on "Smart" Landscaping and Irrigation to Reduce Clients' Water Use
29
-Maintenance: History in the Making: Providence Landscape Gets the Chance to Redesign and Maintain a Proven Winners Signature Garden at 100-Year-Old The Duke Mansion
30
-Lawn/Tree Care: 35-mph Grass: How One Landscape Company Uses Ecolawns as Part of Its Mix
32
-Design/Build: Money Talks: A Plus Lawn and Landscape Grabs Attention with a Unique Marketing Ploy
34
Profiting from Design: The Last Proposal You'll have to Write
36
Add-on Biz: Off the (Green) Wall: Green Wall and Roof Installations are a Profitable Endeavour for the LaurelRock Co.
38
LM
Reports
42
Classified Showcase
43
Resources: Ad Index
44
1-Minute Mentor: Chris Williams: Owner of Landscape of South, Canton, Ga.
December
Volume 52, No. 12
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Cover
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Editor's Note:
LM
Staff App Picks
6
News + Views
10
Best Practices: Are You on the Grid or Gridlocked?
12
The Benchmark: The Leadership/Growth Connection
14
Weed Watch
14
-Purple Cudweed:
Gnaphalium purpureum
14
-Catchweed:
Galium aparine
16
Mobile Apps
16
-
App
lied Knowledge:
LM
Tracked Down Six Mobile App-Using Landscape Professionals. Find Out How They Save Time and Money with These Tools
22
-16 More Apps to Try
24
Plateau
Pains
: Periods of Stagnation are Common in Business. Here's How to Reach the Next Level
27
Market Watch
27
-Lawn/Tree Care: Bee-Friendly Lawn Care: How Turf Managers can Help Protect Pollinators While Using Insecticides
30
-Maintenance: Fuel Savings Inside the Box (Truck): John Shorb Landscaping Backs Its Sustainable Mission with Diesel-Electric Hybrid Vehicles
32
-Irrigation: Three Keys to a 'Smarter' Business Model: EPA WaterSense Partner of the Year Shares Tips on How to Successfully Sell Efficient Irrigation Systems
34
-Design/Build: Tracking Time vs. Measuring Value: Design/Build Pros Weigh in on the Art of Charging Design Fees
36
Project Portfolio: Handle with Care
38
Add-on Biz: Field Work: Virginia-Based J.W. Townsend Specializes in Wildflower Meadows
39
LM
Reports
42
Resources: Ad Index
43
Classified Showcase
44
1-Minute Mentor: Jason New: Vice President of Garden Management, Southern Botanical, Dallas
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