BKA 1987 Volume 1 Number 2 Current Debates in Mass Communication Research Research Priorities lor Alrican IX'velopment Traditional Communication in Modern Development Health Information Among Rural Dwellers Published by: African Council on Communication Education ISSN 0258—4913 Africa Media Review Africa Media Review intends to be a forum for the study of communication theory, practice and policy. It addresses itself to those interested in communication development in Africa with special reference to the impact of communication studies on Africa and its people. Manuscripts The Editorial Board welcomes well-researched scholarly articles and book reviews and other contributions in all areas of communication for possible publication in the Africa Media Review (AMR). Articles should not exceed 8000 words (including notes and references), and book reviews should not exceed 2000 words. Three copies of each article and review should be submitted (one original and duplicates). They should by typed double-spaced on A4 white paper. Notes and References Notes and References should be numbered serially in the text and explained correspondingly at the end ot the article. They should be typed on separate sheets appended to the article. References should give the name of the author, title of the book, the place, the publisher and the date of publication, editions where applicable and relevant pages. For article references, the title of each article should appear in single inverted commas, followed by the underlined title of the book or journal in which it appears, the volume number and also the issue number as shown below. All these should be preceeded by the names of the authors, surname last. Quotations should be in single quotes. Quotations of four lines or more should be indented and typed single space with no quotation marks. Titles and sub-titles in the article should be in upper and lower cases, for example, "Communication Development in Africa." Illustrations All illustrations should be clearly drawn in dark ink and large enough for printing reduction purposes. All charts, maps and (i) diagrams should be referred to as fig., and should be numbered consecutively in the order in which they are presented in the text. They should be put at the end of the text with indications on the text, as to where they would be placed. Captions to figures should be written below the drawings. Examples Jor Notes and Referencs 1. Nnamdi Azikiwe, Communication and Society, Lagos: National Press Limited, 1900, pp. 40-45. 2. Jomo Kenyatta, Government and the Media, Nairobi, Harambee Press, 1920, p. 100. 3. Ibid. p. 30. 4. Kwame Nkurumah, "Journalism and Ideology," African Review, Vol. 1, No. 1, 1985, p. 10. (References have not been altogether harmonized in this issue). Correspondence and Advertising Authors should send original manuscript and copies to the Editor-in-Chief, ACCE Institute for Communication Development and Research, P.O. Box 47495, Nairobi, Kenya. Books for review, book review articles, and all other matters regarding AMR should be addressed to the Publications Coordinator, same address as above. Subscriptions One Year US$ 39:00 Two Years US$ 69:00 Three Years US$ 99:00 Single copies are $13:00 Cheques or money orders should be made payable to African Council on Communication Education and sent to the address above. Special arrangements will be entered into where applicable for subscribers In Africa through their nearest ACCE National Coordinator. Africa Media Review is published thrice yearly by the ACCE Institute for Communication Development and Research, P.O. Box 47495, Nairobi, Kenya, East Africa. (ii) Editor-in-Chief *Ikechukwu Nwosu, University of Nigeria Editors "Isaac Obeng Quaidoo, University of Legon *Faustin Yao, Universite' d'Abidjan, Cote Enugu Campus, Nigeria Ghana d'lvoire Associate Editors Loudvlc Miyouna, Universite' Marien Ngouabi Congo Brazzaville. Juma Nyirenda, University of Zambia, Publications Manager Batilloi Warritay, African Council on Zambia Communication Education, Kenya ACCE President Francis Kasoma, University of Zambia, Zambia (iii) Comment on the content of this issue The sequence of articles in AMR Volume 1 No. 2 has been rationalized according to the themes with which they deal. Generally this issue revolves around the theme of communication research in Africa, and the use of traditional forms of African communication in modern development. The first group deals with trends and imperatives for communication research in Africa, and includes contributions from the late Professor Ugboajah, Okigbo, Pratt and Obeng- Quaidoo. This group is followed by a single article that explores research and training requirements for rural development communication by Nwosu. The last three articles deal with traditional systems of communication in Africa by Wilson, and the application of communication strategies in agricultural and health development by Emenyeonu and Bosompra respectively. These categories are not fixed - the sequence in each issue will be rationalized according to the articles that qualify for publication. Table of Contents 1 Current Debates in the Field of Mass Communication Research: An African Viewpoint by Frank Okwu Ugboajah IS American Communication Theories and African Communication Research: Need for a Philosophy of African Communication by Charles Okigbo 32 Research Priorities for Development in Sub-Saharan Africa: Breaking More Communication Bottlenecks Than Creating Them by Cornelius B. Pratt. 52 New Development-Oriented Models of Communication Research for Africa: The Case for Group Research in Africa by Isaac Obeng-Quaidoo 66 Research and Training for Rural Development Communication: Adopting the Tri-Modular Training and Sequential Research Models by Ikechukwu E. Nwosu 87 Traditional Systems of Communication in Modern African Development: An Analytical Viewpoint by Des Wilson 105 Communication and Adoption of Agricultural Innovations: Qualifications and Notes Towards a Conceptual Model by Bernard Nnamdi Emenyeonu 120 Sources of Health Information Among Rural Dwellers in Africa: A Case Study of Two Ghanaian Villages by Kwadwo Bosompra